Acteol are an award-winning CRM agency who specialise in knitting together all your customer data to create a powerful Single Customer View.
Acteol enable clients to understand the entire customer journey, right from sales lead to advocate and to build broader and deeper insights into a customer’s lifestyle, behaviours and preferences.
Via the Wireless Social integration, Acteol customers are able to import all of the rich data collected via Wi-Fi using our real-time API. The available data includes all of our Presence Analytics and guest insights. Acteol customers are able to view and segment their guests based on a wealth of information such as guest demographics, interests, loyalty and frequency of visits, dwell times, time of day visited, last visit date, birthday, and many more.
The data can be used not only to make key business decision. but also to drive highly targeted guest engagement campaigns that can be delivered either when the guest is in-venue, or as part of ongoing marketing communications.