Providing free Wi-Fi for your customers encourages them to stay longer at their tables. This not only increases their spend by over 20%, it also means you can target them with special offers based on what they ordered.
What’s more, social Wi-Fi from Wireless Social enables you to multiply this extra value by encouraging more repeat visits from existing customers and their friends and family. See our restaurant Social Wi-Fi case study.
People who visit restaurants are likely to be locals, tourists or business people. Each of these groups can benefit from your Wi-Fi and will be receptive to different messages and promotions from you.
Customers living locally can be the most loyal and profitable customers you will ever have. With Wireless Social you can:
Provide free Wi-Fi to give them another reason to come back.
Promote your restaurant to their local friends and family.
Send offers for times when you want to promote things like; a new menu, quiet week-nights, seasonal food promotions
Pho, a chain of Vietnamese restaurants in London and the South East had amazing results within three months, with more than 4,000 lines of customer data being collected. The restaurants are now averaging over 100 log-ons per day, so with their planned growth this year they are aiming to have an incredible 50,000 lines of marketing data per year.
If your location receives tourists you can gain more of their trade by:
Advertising your free Wi-Fi (e.g. by using Wireless Social window stickers) so they can get caught up on Facebook, check messages etc.
Your customers spend more time on Facebook than on any other website, so make sure they spend that time with you.
Send promotions to tourist customers to gain repeat bookings during their stay.
Advertising your free Wi-Fi is a huge attraction to business users because:
Send promotions to business customers to gain repeat bookings during their current stay or when they return.
Offer promotions for business meals to encourage group bookings.
People are increasingly influenced by online recommendations, so the importance of receiving positive ‘Likes’, ‘Follows’ and messages every day cannot be underestimated.
Google is actively promoting businesses who build greater presence on social networking so you’ll be improving your search ranking along the way
Using Wireless Social in your restaurant is as easy as setting a table. We send you a new Wi-Fi router which plugs into your existing broadband and you’re almost done. We supply you with Free Wi-Fi window and wall stickers plus table promotion cards.
It costs less per month than a meal for two people and provides huge potential to increase revenues.
In most cases the entire restaurant can be covered by just one Wi-Fi router, so keeping your costs to a minimum.
To get more information about providing Free Wi-Fi in your restaurant contact us.
Our system integrates with all leading email platforms providing you with the perfect email marketing campaign