View previous reports

Release Date: Tuesday 2nd June

 

As usual, we’re presenting our three headline charts to assess any changes in consumer behaviour in London and the UK. This week’s Sunday comparison graph makes for particularly interesting reading, with London now seeing footfall levels that are higher than the 22nd March, which was the day before lockdown was announced by the government. The 22nd March saw London footfall down by 62.6% against the February average, whilst this most recent Sunday (31st May) saw footfall levels 62.2% down on the average. This is significant, as it’s an earlier indicator that consumers are starting to return to pre-Covid behaviours.

Release Date: Tuesday 26th May

The usual headline graphs are below, showcasing any changes across the UK as a whole, with a closer look at London. This week, there’s an interesting trend emerging across central London, which is showing early signs of awakening.

To demonstrate the impact of Bank Holiday Monday, we’ve first shown you a graph that compares the Sunday just gone with a Sunday a couple of weeks earlier. There’s a marked increase in footfall across all major cities, except those in Scotland and Wales where a stricter lockdown is still in force. What’s even more interesting is the second graph, which shows the change in footfall when we compare Bank Holiday Monday with the day before.

Release Date: Tuesday 19th May

We’ve taken a look at the footfall indicators across the UK to see how the changing government advice is affecting behaviour. The graphs below take a look at the UK & London, as well as Sunday by Sunday comparison. This week we’re certainly starting to see what appears to be early signs of people making their way back out a little more.

Release Date: Tuesday 12th May

We have produced the same reports as last week, as well as some more precise reports on different areas in the UK. These reports demonstrate variations in footfall across major UK cities and footfall within the proximity of London parks.

The last of the graphs looks at Sundays in isolation. Perhaps no significant behavioural change, although this Sunday didn’t offer the friendliest of weather conditions, so that may have impacted on the number of people out and about. This coming Sunday ought to offer some real insight on changing behaviour after the most recent government announcements.

Release date: Tuesday 5th May

We have produced the same reports as last week, as well as some more precise reports on different areas in the UK. These reports demonstrate variations in footfall across major UK cities and footfall within the proximity of London parks.

  1. Daily Footfall in the UK compared to the February average
  2. Daily Footfall compared to February average in London
  3. Sunday footfall compared to February average in London

Release date: Wednesday 29th April

The current COVID 19 situation is still changing day by day, and Wireless Social will begin to publish daily footfall data here on our website to keep you and your business abreast of the changes.

We are in an unknown landscape and having relevant data and insights that give context to what is happening, has never been more important. We have the ability to provide hospitality intelligence, and the reports you can see below are an example of the knowledge we can support your business with.

  1. Daily Footfall in the UK compared to the February average
  2. Daily Footfall in London compared to February average
  3. Sunday footfall in London compared to February average

Release date: Sunday 22nd March

We have taken an aggregated look at footfall in over 800 venues nationally, focusing mainly on our major cities.

Yesterday showed a 94% fall in footfall compared with the same day last year. Looking at the last 7 days there is a 69% fall compared to the same 7 days last year.

Note: the small footfall that we’re seeing is now likely to be people clearing down, or working from within venues.

Release date: Saturday 21st March

We have taken an aggregated look at footfall in over 800 venues nationally, focusing mainly on our major cities.

Yesterday showed a 80% fall in footfall compared with the same day last year. Looking at the last 7 days there is a 58% fall compared to the same 7 days last year.

We have extended the reports to now include a breakdown of the industry segments, a more detailed look at London, and areas outside of the major cities.

Release date: Friday 20th March

We have taken an aggregated look at footfall in over 800 venues nationally, focusing mainly on our major cities.

Yesterday showed a 74% fall in footfall compared with the same day last year. Looking at the last 7 days there is a 50% fall compared to the same 7 days last year.

We have extended the reports to now include a breakdown of the industry segments, a more detailed look at London, and areas outside of the major cities.

Release date: Thursday 19th March

We have taken an aggregated look at footfall in over 800 venues nationally, focusing mainly on our major cities.

Yesterday showed a 69% fall in footfall compared with the same day last year. Looking at the last 7 days there is a 43% fall compared to the same 7 days last year.

We have extended the reports to now include a breakdown of the industry segments, a more detailed look at London, and areas outside of the major cities.

Release date: Wednesday 18th March

We have taken an aggregated look at footfall in over 800 venues nationally, focusing mainly on our major cities.

Yesterday showed a 58% fall in footfall compared with the same day last year. Looking at the last 7 days there is a 37% fall compared to the same 7 days last year.

Release date: Tuesday 17th March

We have taken an aggregated look at footfall in over 800 venues nationally, focusing mainly on our major cities.

Yesterday showed a 45% fall in footfall compared with the same day last year. Looking at the last 7 days there is a 33% fall compared to the same 7 days last year.

Release date: Monday 16th March

We have taken an aggregated look at footfall in over 800 venues nationally, focusing mainly on our major cities.

Yesterday showed a 44% fall in footfall compared with the same day last year. Looking at the last 7 days there is a 28% fall compared to the same 7 days last year.

Release date: Sunday 15th March

We have taken an aggregated look at footfall in over 800 venues nationally, focusing mainly on our major cities.

Yesterday showed a 37% fall in footfall compared with the same day last year. Looking at the last 7 days there is a 25% fall compared to the same 7 days last year.

In support of the sector, the reports and data collected so far has been shared with UKHospitality and have been included in a letter to the Chancellor to request more support from Government.

The snapshot below details the decline in footfall over recent days.

Release date: Saturday 14th March

We have taken an aggregated look at footfall in over 800 venues nationally, focusing mainly on our major cities.

Yesterday showed a 29% fall in footfall compared with the same day last year.  Looking at the last 7 days there is a 22% fall compared to the same 7 days last year.

The snapshot below details the decline in footfall over recent days.

Release date: Friday 13th March

Following on from the report we issued yesterday demonstrating the immediate impact of COVID-19 across the hospitality industry, we have published today’s figures and we will continue to do so over the coming weeks to ensure that our customers are kept fully up-to-date.

We have taken an aggregated look at footfall in over 800 venues nationally, focusing mainly on our major cities.

Yesterday showed a 24% fall in footfall compared with the same day last year.  Looking at the last 7 days there is a 20% fall compared to the same 7 days last year.

The snapshot below details the decline in footfall over recent days.

Release date: Thursday 12th March

In a bid to demonstrate the immediate impact of COVID-19 across the hospitality industry, we have taken an aggregated look at footfall in over 800 venues nationally, focusing mainly on our major cities. A Channel 4 News program (airing at 730pm), featuring Julian Ross, Wireless Social CEO, will cover this topic this evening using the attached data in a bid to highlight the impact on our restaurants and bars and the need for an urgent government response.

As of today, we are seeing -26% like for like decline in footfall across the UK and with impending ‘social distancing’ measures, it is only likely to get worse.

The budget has not recognised larger operators and the huge number of people they support. Our data clearly shows that our entire sector is at risk with significant concern for our workforce.
From today, we will be launching a campaign to help share the data we are gathering in response to COVID-19. Specifically, we will be monitoring and sharing footfall numbers across key cities / regions throughout the UK. We will be posting the updates on our LinkedIn page.

The snapshot below details the decline in footfall over recent days.

How we can help

Our reports can help you navigate this new post COVID-19 world and understand quickly changes in customers behaviour, and we can facilitate talking to the right guest, with the right message, at the right time. We provide simple technology that can help attract and reward customers when they visit, and reward continued loyalty in conjunction with key brands.

FOOTFALL TRACKING
Footfall tracking is a key metric that can be utilised in making decisions about when, where & how to reopen venues. Have a true understanding of what is happening on the street, facilitating smarter decisions about determining the long and short-term futures of venues.

  • Technology that measures real time localised footfall
  • Benchmarking analysis that compares – against last year/national and local averages/ your competitors

CUSTOMER BEHAVIOUR INSIGHT
How will COVID-19 impact guest behaviour? Wireless Social provides insight that can help your business adapt to the new patterns of behaviour.

  • Dwell time/visit frequency/visit recency/repeat visit patterns
  • Changes in demographic profile – Age, gender split, Facebook preferences.

ACTIONABLE INSIGHT
Using the key learnings from the behaviour changes, customers can be targeted in a very bespoke way. The learnings will be ongoing and actionable, and ROI success measured.

  • Segment your data – target current and potential customers based on demographic and customer persona.
  • Bespoke social media ads – Deliver compelling social media ads to your perfect audience with a clear CTA to drive them into venue.
  • Measure the success of bespoke messaging by tracking ads vs footfall, & matching the response to assess ROI

FOOTFALL GENERATION
Wireless Social in partnership with Eagle Eye have created powerful technology that enables guest rewards, in venue, in real time, to “surprise and delight” with stocked brands.

footfall-generation

Would you like to hear more about our data and insight capabilities?

We plan over the coming weeks to release a series of videos and our latest footfall reports, demonstrating key behavioural insights as we progress through the COVID-19 situation. As part of our commitment to the sector, our aim is to provide support and make available a range of updates to our products and services with a particular focus on driving footfall back into venues.

 

Here’s the first video in the series, An Interview with Ann Elliott.

 

Here is the second video in the series: How to understand your customer better.

 

Here is the third video in the series which explores COVID-19 reporting.

 

Here is the fourth video in the series, in which we talk through a re-emergence strategy that we’re already working on with a number of brands and operators.