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Release date: Friday 30th October

The UK as a whole this week saw a 3% drop in footfall on Saturday (24th) compared to the previous Saturday (17th). This was -50% of the footfall seen in February.

On Sunday (25th) however, footfall increased 2% to from the previous Sunday (18th) but overall if was still at -45% of the footfall seen in February across the UK.

Local footfall

As London continues to be restricted to Tier 2 rules for the past 2 weekends, this is reflected in the footfall, with both weekends at -45% of the footfall seen in February in the capital.

Manchester was placed into Tier 3 restrictions on Friday 23rd October, and as a result we saw footfall in Manchester drop to it’s lowest ever number on Saturday (24th) since early July.

The footfall out and about in the city centre on Saturday was -66% of the footfall saw in February, and -8% of the footfall seen the previous Saturday (17th) before the restrictions were put in place.

Wales

Wales implemented a 17 day “firebreaker lockdown” on Friday 23rd Oct, with restaurants take-away only and non-essential shops closed.

The first day of this lockdown (Sat 24th) Cardiff city centre saw the biggest drop in footfall across any of the other UK cities, with footfall dropping to -88% of the footfall seen in Cardiff in February.

This was a 30% drop in the footfall seen the previous Saturday (17th.)

Release date: Wednesday 21st October

The UK as a whole this week has seen a 5% drop in footfall from the previous week, no doubt due to the announcement of local tier 2 and 3 lockdowns across the country.

This weekend saw footfall across the UK at -47% of the footfall seen in February when times were ‘normal.’

Local footfall

London was placed into tier 2 last week with stricter rules on households mixing in bars and restaurants, and this was reflected in the numbers last weekend – on Saturday (17th) footfall was at -45% of February’s footfall, compared to the previous Saturday (10th) where footfall was -41%.

Liverpool’s footfall dropped heavily last weekend also, as expected as the city was placed into tier 3 restrictions.

On Saturday (17th) footfall traffic out and about in Liverpool city centre was at -65% of February’s footfall. This is a 16% drop from the previous Saturday (10th.)

Scotland

Glasgow’s footfall traffic in the city centre has unsurprisingly dropped after the Scottish restrictions announced on the 9th Oct.

Prior to the restrictions on Saturday 3rd, footfall was at -46% of February’s baseline, but then on Saturday 10th it drops to -63%, and then last Saturday (17th) it dropped even further to -68% of the footfall we saw in February.

Edinburgh also saw a decline in footfall, but not as drastic as Glasgow, last Saturday (17th) saw footfall at -60% of Februarys levels, and Sunday similar at -61%.

Age

We have looked at the data for guests logging into the Wi-Fi per hour, with some interesting results:

• During 9am – 1pm breakfast hours, the 25-34 age bracket are visiting the most
• During 2pm-5pm there is a fairly even split between the 18-24 and 25-34 age brackets
• During 5pm-9pm the 18-24 age bracket is the biggest proportion of guests

So this would suggest that late 20’s and 30’s people come out earlier for breakfast/brunch/lunch, and the younger guests head out much later for possibly a bite to eat and several drinks.

Entry times since 10pm curfew enforced

Our data would suggest that the UK population is doing what was predicted – heading out earlier to the pub so they can get just as many hours in prior to the 10pm curfew.

We compared the time that guests logged into the Wi-Fi during September pre-curfew and then logins last week. Every hour time slot before 8pm last week had higher logins than in September, and then last week once it got to 8pm, logins declined compared to September, suggesting that less people entered pubs and restaurants after 8pm last week.

Release date: Wednesday 14th October

The UK as a whole has remained around the -40% mark for the last few weeks, no doubt impacted by local lockdowns and various government messages reducing consumer confidence.

The highest footfall on the 30th August at 33% below February levels, has yet to be reached again.London villages have recently taken a big dip in comparison to the recent recovery weeks.

Canary Wharf, after having a few periods of growth, dropped 2 weeks ago but footfall seems to be climbing back up again.

West End is slowly growing steadily each week.

Age

We looked at the ages of guest who logged into the Wi-Fi from the 5th to the 11th October. The The hour of entry of each of the different age brackets was noticeable, the 18 -24 age group lead the way, followed by 25 – 34.

Younger markets (18 -24) are going out later on, however we see 25 – 34 year olds being a consistent spread across the day for all day parts.

Entry times since 10pm curfew enforced

We also looked at the the average age of logins since the 24th September, when the 10pm curfew was announced. The UK average age is 33, with Manchester and Liverpool the only 2 cities with an age under 30 as the average age.

Aside from the 12pm and 1pm slot, last week saw higher logins for all hours up until 8pm, where we see Septembers figures higher – mainly due to last sittings and closures at 10pm.

UK footfall graphs per region

Release date: Thursday 8th October 2020

Recent footfall from last weekend (3rd Oct) suggest that the footfall is dropping again.

Across the UK currently it is -46% of what it was in February.

Certain towns and cities are faring better and worse than others. Greater Manchester, which is subject to local lockdown restrictions, is currently at -55% of the footfall seen in February, which is 10% behind the rest of the UK.

The same can be said for Liverpool which was also placed under stricter lockdown conditions last week, last Saturday footfall was at -60% of the numbers seen on the same Saturday in February, and Sunday at -50% of February’s footfall.

We have also looked at the demographic data collected since the hospitality re-opening in July, to see if there were any behavioural changes in recent months

Gender

At the start of August as restrictions were lifted, males were more likely to eat out than females.

As EOTHO carried on throughout August, females started to be less cautious and ate out more, however when EOTHO ended in September, females went back to their old habits of being less likely to eat out.

Age

The 25-35 age group ate out the most during July-September in 2019, but in 2020 during the same months they ate out exactly the same amount of times as 35-54 year olds.

The biggest change in age groups was the 18-24 age group, who ate out on average 1.8 times during July-Sept 2019, however during the same period in 2020 this dropped substantially to 1.65.

The main age group who ate out MORE during July-Sept 2020 compared to 2019, was the 45-54 age group, bucking the trend of decreased visits.

This could be tied in with some our previous findings from July, where our data showed that the older generation were slower to start eating out once the hospitality sector re-opened, but once they did and they found a restaurant that they were comfortable in, they returned and ate out more than the younger generation.

Release date: 16th September 2020

UK as a whole had a slight regression backwards in footfall data.

The announcement of the new 6 people group meeting would have tampered with consumer confidence ahead of the 14th, when the law came into place.

London sustained around the same footfall as the week prior, however this is being held by the London ‘villages’. We saw Leicester Square and Wardour Street footfall drop by quite a bit on Tuesday and Wednesday once the new group size was announced.

Ahead of the lockdown in Birmingham, footfall had mixed messages with Saturday dropping back to -49% of February base date, however Sunday’s footfall increased by 16%.

Release date: 9th September 2020

  • UK footfall continued to grow, with Saturday figures increasing 3% on last week’s figures
  • Sundays footfall was at -38% of February’s numbers, which was a a fall from last week. However this was a bank holiday so it was to be expected. There was a 4% growth on Sunday prior to the bank holiday
  • Liverpool saw its biggest decline in footfall for weeks on Saturday, dropping back by 11%. This could be a potential impact of the local lockdowns in place in the North West
  • Edinburgh footfall declined for the third Sunday in a row, it is now back at – 45%, compared to –29% three weeks ago
  • London is now tracking at 40% behind February’s footfall, however the London ‘villages’ is sustaining the most of this growth, with the worker / tourist areas still tracking significantly behind:
    • West End: – 56% February’s footfall
    • City: – 62% February’s footfall
    • Canary Wharf: – 68% February’s footfall

Release date: 2nd September 2020

Total footfall on Sunday was the largest jump we have seen in weeks. With it being bank holiday Sunday in England and Wales and the weather turning sunny, people were keen to get out and about again.

Liverpool on Sunday – 13% behind pre-lockdown footfall figures, with a 25% jump on the previous week

Edinburgh footfall fell slightly for the first time in a few weeks

West End footfall in slight growth, with it nearing 55% down on February figures

Glasgow  After having a few weeks of minimal growth, the city saw more people out and about last weekend (+8% growth on Saturday and +10% on Sunday)

Release date: 26th August 2020

UK footfall on the streets continues to get busier, with the biggest jump in four weeks on Saturday.

Oxford Street saw growth Monday and Tuesday, however footfall fell again on Wednesday – Likely due to the heavy rain in London on that day.

Manchester Remains at same level as last week with local lockdown still in place.

Edinburgh had a 12% increase on Saturdays footfall with our closest figures to pre February comparison at – 22%.

Release date: 19th August 2020

August is always an interesting month for cities, usually you see  a fall off as everyone heads away on holidays, and the centres inevitably quieten, and tourists from abroad arrive.  2020 though as we all know, is proving to not be a normal year.

London Villages has seen a drop off in footfall, and this is likely down to Londoners heading away on holidays whether it’s a staycation or abroad. Canary Wharf, City and Wets End areas are remaining pretty stationary, recovery has stalled. People are still avoiding central London and the tourists appear to be absent (due to travel restrictions) to take up  the slack and drive footfall.

The static recovery figures are then replicated across the UK, apart from a couple of areas that saw dips: Leeds and Birmingham. We expected to see a change in Manchester due to the local lockdown restriction, but again their footfall has remained stable for the past 3 weeks. Cardiff and Edinburgh, strangely not Glasgow, have also seen slight recovery in their footfall.

Release Date: Wednesday 12th August

The UK remains at similar levels of footfall to last week, stronger at the beginning of the week due to the Eat Out to Help Out scheme, however the hot weather would have also impacted the weekend footfall.

Birmingham’s Sunday footfall 25% behind pre-lockdown figures – the smallest gap we have seen on the data so far.

Manchester grew slightly, however there looks to be no difference between this week and last, despite the new lockdown legislaton.

There was a 6% growth over Saturday and Sunday in Cardiff, due in part to the full reopening of pubs and bars last week

Glasgow Sunday footfall decreases on Sunday for the 1st time in 4 weeks.

Edinburgh sees most footfall on a Saturday with a jump of 7%

Release Date: Wednesday 5th August

 

English cities continuing to grow:

 

Birmingham sees record week, with Sunday footfall back to 31% of pre-lockdown figures

Manchester grew slightly, however with the new lockdown in place, likely to decline again this week

London suburbs jumped by 8% on Saturday

 

Shopping districts up:

 

Oxford Street saw its highest footfall in 5 months

Other London shopping districts growing but slowly

Wardour Street (Soho) declined in footfall indicating Soho is not picking up as quickly as other areas.

 

Scotland and Wales increasing at a slower rate:

 

Cardiff increased in footfall but still around -60% of February base

Glasgow grew but not at the pace of previous weeks

Edinburgh bucks the trend and increased 9% on Sunday

Release Date: Tuesday 28th July

This week is the first week since hospitality reopened, where we have seen a decline on overall UK footfall on Saturday, and we have wondered whether it can be attributed to mandatory masks that came in from Friday 24th July in retail, coffee shops and takeaway outlets.

It has been a mixed picture across the major UK cities. London, Manchester and Bristol all fell in footfall, whereas other English cities grew – Birmingham and Newcastle increased significantly on Saturday with Birmingham achieving 11% growth and Newcastle 10%.

Confidence in Scotland and Wales continues to grow post reopening with Cardiff, Edinburgh and Glasgow all in growth across Saturday and Sunday.

The shopping districts all showed a positive increase in footfall across Monday through to Wednesday last week. Bayswater has its closest comparison to pre lockdown at -41% compared to the February average. London ‘villages’ remained fairly consistent; The West End is gently creeping up however Canary Wharf saw a small dip this week.

Release Date: Tuesday 21st July

This week our footfall tracker has seen a slight growth in the amount of people on the streets, however there has been a smaller increase compared to the previous few weeks. English city centres grew by on average a couple of percent, with footfall on Sundays for the majority increasing faster than the Saturdays. Liverpool on Sunday was the closest we have seen compared to the February average with it being 41% behind the benchmark date.  Leeds also saw a spike in footfall on Sunday to the previous weekend, probably due to the city centre celebrations over Leeds United’s promotion.

With Scottish hospitality starting to reopen, we have seen a bigger jump in Glasgow and Edinburgh, with Glasgow’s footfall on Saturday increasing by a huge 16% and Edinburgh by 9%. Cardiff’s footfall grew but at a slower rate, however if Scotland’s patterns were anything to go by, we would imagine this to spike next week as consumer confidence grows and people tentatively head back out.

Our new analysis this week is on suburbs, which we class as large towns outside of the major British cities, where footfall is growing between 5 and 10% each week. London Shopping streets are still fluctuating up and down each week, with no real pattern yet emerging with Oxford Street being very similar to last week, and other areas in growth and others in decline. The West End’s usual footfall drivers of tourism and theatres and entertainment are still waiting for a return.

Release Date: Tuesday 14th July

We have seen footfall continue to rise compared to the February average, with Saturday increasing by 5% and Sunday growing by 10% on last week. All major cities were in growth and this was aided by Scotland reopening it’s outside hospitality areas on Monday –  Edinburgh saw the most growth with +7% on Saturday and +12% on Sunday , Glasgow’s footfall grew but at a slower rate. Cardiff increased slightly, but we would envisage this will be a bigger jump next week once hospitality in Wales is allowed to start reopening from Monday.

For the shopping areas we have been tracking on Mondays – Wednesdays, we have again seen growth, with Oxford Street having it’s highest amount of people on the streets since pre the 21st March. Bayswater was the only area with a slight dip on Wednesday (-1%)

For London business areas vs. London ‘villages’, there is again slow growth within the business areas, with the West End taking the lead and being 60% behind pre March figures. Villages are tracking at being 30% behind where we were five months ago, indicating that consumer confidence in the suburban areas of London is growing at a faster pace than the central / city areas. This will of course be impacted by the majority of people still working at home.

Release Date: Monday 6th July

The footfall over the weekend is highest it has been since lockdown commenced, with the UK Saturday footfall being 55% below average February levels and Sunday being 63% behind this base. This is in line with the hospitality sector being allowed to open again from the 4th July in England. Whilst there were talks of it being a ‘Super Saturday’, the numbers indicate that people are still wary of coming out too soon and the weekend was quieter than anticipated. There is a phased reopening of pubs and bars as well, which will be impacting people going out, the full story will unfold over the next few weeks

With Scotland and Wales bars, restaurants and pubs still being closed, there has been a slight increase in footfall for Scottish cities, with Cardiff footfall decreasing slightly on the week before. The only English city which increased but at a smaller rate compared to other English cities was York.

This week we see Scottish beer gardens begin to reopen, so we would envisage that we will see the footfall start to increase within Edinburgh and Glasgow The same follows in Wales from next Monday. Now the first wave of reopening is complete, it will be interesting to track consumer confidence growing moving forward.

Release Date: Tuesday 30th June

The overall picture of footfall last week is of very little change from the previous week – perhaps people were just having a last few days of lockdown before hitting the hospitality venues at the weekend. It will be interesting to see if that leads to a more general “bustle” throughout the week as people get used to being out and relaxed about being in public places.

 

However, there were still a few changes in the drivers of footfall. Non-essential shops in Wales had reopened from Monday and we can see a definite increase in footfall in Cardiff last week.

 

Also, many areas saw the first bout of really good weather since the lockdown restrictions had been eased a few weeks ago, and Thursday’s footfall in the towns and cities was certainly lower as we headed instead for the beach.

Release Date: Friday 26th June

As part of our updates for the industry, we‘re now taking a look at some of the shopping districts in London, to gauge how the public is responding to the changing lockdown rules. We’re hoping that this will help in some way to give our customers and the wider industry a feel for what might happen as we gather pace towards Independence Day!

Below are the charts that compare footfall for this week, against the preceding weeks, throughout lockdown. As you’ll see below, there are strong positive trends for Oxford Street and Bayswater in particular, with other areas climbing more modestly towards pre-Covid footfall levels.

Release Date: Tuesday 23rd June

Today’s headline reports below show us how the UK and London are starting to awaken, following the announcement that non-essential shops could open at the start of last week. Notably, both the UK and London saw a marked increase in footfall for both Saturday and Sunday of the weekend just gone. UK footfall was 65% down on February footfall levels, compared to 71% down the previous Sunday, and 82% down during the peak of lockdown, reflecting an 8.5% increase in footfall in just the past week.

 

Similarly, London was only 58% down on February footfall levels this weekend, compared to 64% the weekend before, and 75% during the peak of lockdown. London footfall traffic has increased by 9.4% in just the past seven days.

Release Date: Thursday 18th June

As ever we have produced footfall information covering Monday, Tuesday and Wednesday of this week in some key areas of London.

It seems the weather has been impacting a number of shoppers, who possibly need more encouragement than a damp and drizzly day. However, it’s still very interesting to see that some press articles are suggesting a mass exodus to the highstreets, which is not mirrored within our initial findings.

By taking a look at the days of the week when compared to the same day in previous weeks, we can see a very gradual increase in footfall, but not the headline grabbing statistics that we’ve been reading about. That’s not to say that there won’t have been increased activity across shops, with queues as publicised, but the overall picture is still relatively steady.

Release Date: Tuesday 16th June

As you can see from the graphs below, the UK and London specifically appear to be taking baby steps towards more busy times ahead. The general trend is of people slowly re-emerging during the week to 14th June. London continues to follow a pattern of increased footfall, notwithstanding the inclement weather of the previous week.

Release Date: Tuesday 9th June

As usual, we’re showcasing below the weekly updates on footfall trends across the UK, and with a focus on London. We’ve then isolated Sunday to compare, week on week, to highlight any like-for-like changes.

This week has been an interesting one. It’s been the worst weekend for weather that most of us have seen since lockdown, and there have been a number of protests in some of the major cities for which we report data.

Release Date: Tuesday 2nd June

 

As usual, we’re presenting our three headline charts to assess any changes in consumer behaviour in London and the UK. This week’s Sunday comparison graph makes for particularly interesting reading, with London now seeing footfall levels that are higher than the 22nd March, which was the day before lockdown was announced by the government. The 22nd March saw London footfall down by 62.6% against the February average, whilst this most recent Sunday (31st May) saw footfall levels 62.2% down on the average. This is significant, as it’s an earlier indicator that consumers are starting to return to pre-Covid behaviours.

Release Date: Tuesday 26th May

The usual headline graphs are below, showcasing any changes across the UK as a whole, with a closer look at London. This week, there’s an interesting trend emerging across central London, which is showing early signs of awakening.

To demonstrate the impact of Bank Holiday Monday, we’ve first shown you a graph that compares the Sunday just gone with a Sunday a couple of weeks earlier. There’s a marked increase in footfall across all major cities, except those in Scotland and Wales where a stricter lockdown is still in force. What’s even more interesting is the second graph, which shows the change in footfall when we compare Bank Holiday Monday with the day before.

Release Date: Tuesday 19th May

We’ve taken a look at the footfall indicators across the UK to see how the changing government advice is affecting behaviour. The graphs below take a look at the UK & London, as well as Sunday by Sunday comparison. This week we’re certainly starting to see what appears to be early signs of people making their way back out a little more.

Release Date: Tuesday 12th May

We have produced the same reports as last week, as well as some more precise reports on different areas in the UK. These reports demonstrate variations in footfall across major UK cities and footfall within the proximity of London parks.

The last of the graphs looks at Sundays in isolation. Perhaps no significant behavioural change, although this Sunday didn’t offer the friendliest of weather conditions, so that may have impacted on the number of people out and about. This coming Sunday ought to offer some real insight on changing behaviour after the most recent government announcements.

Release date: Tuesday 5th May

We have produced the same reports as last week, as well as some more precise reports on different areas in the UK. These reports demonstrate variations in footfall across major UK cities and footfall within the proximity of London parks.

  1. Daily Footfall in the UK compared to the February average
  2. Daily Footfall compared to February average in London
  3. Sunday footfall compared to February average in London

Release date: Wednesday 29th April

The current COVID 19 situation is still changing day by day, and Wireless Social will begin to publish daily footfall data here on our website to keep you and your business abreast of the changes.

We are in an unknown landscape and having relevant data and insights that give context to what is happening, has never been more important. We have the ability to provide hospitality intelligence, and the reports you can see below are an example of the knowledge we can support your business with.

  1. Daily Footfall in the UK compared to the February average
  2. Daily Footfall in London compared to February average
  3. Sunday footfall in London compared to February average

Release date: Sunday 22nd March

We have taken an aggregated look at footfall in over 800 venues nationally, focusing mainly on our major cities.

Yesterday showed a 94% fall in footfall compared with the same day last year. Looking at the last 7 days there is a 69% fall compared to the same 7 days last year.

Note: the small footfall that we’re seeing is now likely to be people clearing down, or working from within venues.

Release date: Saturday 21st March

We have taken an aggregated look at footfall in over 800 venues nationally, focusing mainly on our major cities.

Yesterday showed a 80% fall in footfall compared with the same day last year. Looking at the last 7 days there is a 58% fall compared to the same 7 days last year.

We have extended the reports to now include a breakdown of the industry segments, a more detailed look at London, and areas outside of the major cities.

Release date: Friday 20th March

We have taken an aggregated look at footfall in over 800 venues nationally, focusing mainly on our major cities.

Yesterday showed a 74% fall in footfall compared with the same day last year. Looking at the last 7 days there is a 50% fall compared to the same 7 days last year.

We have extended the reports to now include a breakdown of the industry segments, a more detailed look at London, and areas outside of the major cities.

Release date: Thursday 19th March

We have taken an aggregated look at footfall in over 800 venues nationally, focusing mainly on our major cities.

Yesterday showed a 69% fall in footfall compared with the same day last year. Looking at the last 7 days there is a 43% fall compared to the same 7 days last year.

We have extended the reports to now include a breakdown of the industry segments, a more detailed look at London, and areas outside of the major cities.

Release date: Wednesday 18th March

We have taken an aggregated look at footfall in over 800 venues nationally, focusing mainly on our major cities.

Yesterday showed a 58% fall in footfall compared with the same day last year. Looking at the last 7 days there is a 37% fall compared to the same 7 days last year.

Release date: Tuesday 17th March

We have taken an aggregated look at footfall in over 800 venues nationally, focusing mainly on our major cities.

Yesterday showed a 45% fall in footfall compared with the same day last year. Looking at the last 7 days there is a 33% fall compared to the same 7 days last year.

Release date: Monday 16th March

We have taken an aggregated look at footfall in over 800 venues nationally, focusing mainly on our major cities.

Yesterday showed a 44% fall in footfall compared with the same day last year. Looking at the last 7 days there is a 28% fall compared to the same 7 days last year.

Release date: Sunday 15th March

We have taken an aggregated look at footfall in over 800 venues nationally, focusing mainly on our major cities.

Yesterday showed a 37% fall in footfall compared with the same day last year. Looking at the last 7 days there is a 25% fall compared to the same 7 days last year.

In support of the sector, the reports and data collected so far has been shared with UKHospitality and have been included in a letter to the Chancellor to request more support from Government.

The snapshot below details the decline in footfall over recent days.

Release date: Saturday 14th March

We have taken an aggregated look at footfall in over 800 venues nationally, focusing mainly on our major cities.

Yesterday showed a 29% fall in footfall compared with the same day last year.  Looking at the last 7 days there is a 22% fall compared to the same 7 days last year.

The snapshot below details the decline in footfall over recent days.

Release date: Friday 13th March

Following on from the report we issued yesterday demonstrating the immediate impact of COVID-19 across the hospitality industry, we have published today’s figures and we will continue to do so over the coming weeks to ensure that our customers are kept fully up-to-date.

We have taken an aggregated look at footfall in over 800 venues nationally, focusing mainly on our major cities.

Yesterday showed a 24% fall in footfall compared with the same day last year.  Looking at the last 7 days there is a 20% fall compared to the same 7 days last year.

The snapshot below details the decline in footfall over recent days.

Release date: Thursday 12th March

In a bid to demonstrate the immediate impact of COVID-19 across the hospitality industry, we have taken an aggregated look at footfall in over 800 venues nationally, focusing mainly on our major cities. A Channel 4 News program (airing at 730pm), featuring Julian Ross, Wireless Social CEO, will cover this topic this evening using the attached data in a bid to highlight the impact on our restaurants and bars and the need for an urgent government response.

As of today, we are seeing -26% like for like decline in footfall across the UK and with impending ‘social distancing’ measures, it is only likely to get worse.

The budget has not recognised larger operators and the huge number of people they support. Our data clearly shows that our entire sector is at risk with significant concern for our workforce.
From today, we will be launching a campaign to help share the data we are gathering in response to COVID-19. Specifically, we will be monitoring and sharing footfall numbers across key cities / regions throughout the UK. We will be posting the updates on our LinkedIn page.

The snapshot below details the decline in footfall over recent days.

How we can help

Our reports can help you navigate this new post COVID-19 world and understand quickly changes in customers behaviour, and we can facilitate talking to the right guest, with the right message, at the right time. We provide simple technology that can help attract and reward customers when they visit, and reward continued loyalty in conjunction with key brands.

FOOTFALL TRACKING
Footfall tracking is a key metric that can be utilised in making decisions about when, where & how to reopen venues. Have a true understanding of what is happening on the street, facilitating smarter decisions about determining the long and short-term futures of venues.

  • Technology that measures real time localised footfall
  • Benchmarking analysis that compares – against last year/national and local averages/ your competitors

CUSTOMER BEHAVIOUR INSIGHT
How will COVID-19 impact guest behaviour? Wireless Social provides insight that can help your business adapt to the new patterns of behaviour.

  • Dwell time/visit frequency/visit recency/repeat visit patterns
  • Changes in demographic profile – Age, gender split, Facebook preferences.

ACTIONABLE INSIGHT
Using the key learnings from the behaviour changes, customers can be targeted in a very bespoke way. The learnings will be ongoing and actionable, and ROI success measured.

  • Segment your data – target current and potential customers based on demographic and customer persona.
  • Bespoke social media ads – Deliver compelling social media ads to your perfect audience with a clear CTA to drive them into venue.
  • Measure the success of bespoke messaging by tracking ads vs footfall, & matching the response to assess ROI

FOOTFALL GENERATION
Wireless Social in partnership with Eagle Eye have created powerful technology that enables guest rewards, in venue, in real time, to “surprise and delight” with stocked brands.

footfall-generation

Would you like to hear more about our data and insight capabilities?

We plan over the coming weeks to release a series of videos and our latest footfall reports, demonstrating key behavioural insights as we progress through the COVID-19 situation. As part of our commitment to the sector, our aim is to provide support and make available a range of updates to our products and services with a particular focus on driving footfall back into venues.

 

Here’s the first video in the series, An Interview with Ann Elliott.

 

Here is the second video in the series: How to understand your customer better.

 

Here is the third video in the series which explores COVID-19 reporting.

 

Here is the fourth video in the series, in which we talk through a re-emergence strategy that we’re already working on with a number of brands and operators.