BUSINESS BENEFITS

SOCIAL Wi-Fi

One of the most significant benefits of the Wireless Social solution is the ability of customers to log on to the Wi-Fi using their existing social media accounts like Facebook, Twitter or LinkedIn. This is so much easier than filling in a form, ticking boxes or asking your staff for the Wi-Fi password.

WHAT IS SOCIAL Wi-Fi?

Social Wi-Fi is the term given to Wi-Fi hotspots that allow users to log on to the internet using their social media accounts. It’s sometimes also referred to as Facebook Wi-Fi or Facebook Wi-Fi log on, even though other social media sites can be used, such as Twitter or LinkedIn. Social Wi-Fi benefits from a protocol developed by the social media companies to make it as easy as possible to stay connected when using their platforms. As a result, they benefit from increased use of their service, consumers benefit from staying connected and businesses benefit from the consumer data they are able to collect.

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THE BENEFITS OF SOCIAL
WI-FI FOR YOUR BUSINESS

Social Wi-Fi is a brilliant solution to the common problem businesses face – how to make Wi-Fi pay for itself. With Social Wi-Fi each person who uses your Wi-Fi becomes a marketing opportunity from the moment they first log on and give your business a ‘Like’. From that point onwards you have almost unlimited opportunities to communicate with them through email and social media to promote your business.

  1. Your customers love it! They find it quick, simple and convenient so they use it more often.
  2. When a customer first logs on they will be automatically prompted to Like or Follow your business. This can add hundreds of Likes every month, just like Total Fitness told us: “Over 4,000 unique users logged onto the system in our first month, giving us over 1,000 Facebook Likes.” 
  3. Your business gains invaluable customer information in the form of demographics, timelines and social media contacts.
  4. Your business can embark on a social media marketing strategy that targets people who have already used your service and their friends and family – a heaven-sent opportunity!
  5. Each user is authenticated when they log on so protecting your business from legal WIFi issues and potential Wi-Fi provider fines.

SOCIAL WI-FI BENEFITS

  • They “Like” , “Follow” or “Connect” with their social network.
  • This promotes your business to all their friends, business contacts and fans.
  • You get demographic information about the customer
  • This can include sex, age (within certain bands), number of times they have used your network and much more.
  • You are given permission during the process to market to your customers
  • This includes their email address if available and shared (privacy controls permitting), ability to contact directly via our portal, email / voucher or social message.

RECONNECT WITH GUESTS

Facebook Ads

Using the data collected from Wireless Social, you are now able to build custom audiences across Facebook, making it easy to reconnect with existing customers, or those who have already shown interest in their business.

Google Remarketing

Similarly to Facebook, Google Audience Targeting allows you to automatically enter customer data collected through the Wireless Social platform, into your Google Adwords re-marketing campaigns.

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FROM OUR BLOG

CONTACT INFO

Centurion House, Centurion Way, Leyland, PR25 3GR

0800 561 0012

hello@wireless-social.com