New World Trading Company enlists Wireless Social to monitor brand impact

Award-winning restaurant and bar operator, The New World Trading Company (NWTC) has appointed Wireless Social to measure its brand impact through the installation of, industry-leading platform, Presence Analytics across its growing multiple brand estate of 25 sites. The five-year agreement will see NWTC use Presence Analytics to monitor customer footfall, visit frequency and dwell time,…

Fourth unveils partner programme by integrating Wireless Social data for mutual customers

Fourth, the software provider to the hospitality industry, has unveiled a new programme that will see it work in partnership with select software providers to streamline digital services across the hospitality industry. Fourth has integrated functions from Wi-Fi solutions provider Wireless Social into its Fourth Analytics platform to provide deeper and richer context for its…