Carluccio’s collects more than a million lines of data

Carluccio’s has reported it has collected more than a million lines of data since the start of its partnership with Wi-Fi solutions provider Wireless Social as it renewed the contract.

Wireless Social has worked with Carluccio’s for the past three years following a six-month trial period across the estate. It has seen an average of 26,400 customers log on to the Wi-Fi network each month.

Carluccio’s head of IT Jon Taylor said: “Wireless Social has proved itself to be an excellent product. It’s a solution that simply works with minimal input required from the Carluccio’s team.”

Carluccio’s extending its contract follows the news in July that Wireless Social had seen rapid growth with six new contract wins including Azzurri Group, Oakmann Inns and Brasserie Blanc, worth in excess of £150,000.

Wireless Social managing director Julian Ross said: “We have thoroughly enjoyed working with Carluccio’s over the past three years, it has been a hugely successful partnership.

Carluccio’s really listens to its customers; a survey conducted by marketing firm Purple reports that 60% of diners would be more loyal to a restaurant if it had access to the internet. This shows if you invest in the technology you will reap the benefits.”

Article first appeared in Propel's Friday News Briefing, September 1st 2017

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