CGA Strategy & Wireless Social enter into a strategic alliance in the UK hospitality market

CGA, data and research consultancy for the out-of-home food and drinks market, have entered into a strategic partnership with guest behaviour and analytics specialists, Wireless Social. CGA has long been the consultancy of choice for market measurement, consumer research and location planning for the UK hospitality sector. Wireless Social works with major pub, casual dining,…

If you open it, they WILL come: Chilango social media advertising case study

The background Chilango was born out of an absolute love of Mexican food by Co-Founders Eric Partaker and Dan Houghton, who opened their first restaurant in London on Upper Street in 2007. Several years later and with 12-sites primarily across London and including Birmingham and Manchester, the brand continues to go from strength to strength,…

Bistrot Pierre boost data capture to improve their digital strategy

Bistrot Pierre are one of the leading French-inspired restaurants in the UK, growing to 24 venues up and down the country since its inception in 1994. Why Bistrot Pierre chose Wireless Social Bistrot Pierre were initially looking to build their customer database and gain a deeper understanding of who their customers were. Along with collecting…