New World Trading Company enlists Wireless Social to monitor brand impact

Award-winning restaurant and bar operator, The New World Trading Company (NWTC) has appointed Wireless Social to measure its brand impact through the installation of, industry-leading platform, Presence Analytics across its growing multiple brand estate of 25 sites. The five-year agreement will see NWTC use Presence Analytics to monitor customer footfall, visit frequency and dwell time,…

UK Data Protection Laws Overhaul….

10th August 2017 Britons obtain more control over personal data under proposals outlined in General Data Protection Regulation In the light of this week’s news about the data protection bill, companies need to act now and proactively work towards compliance with proposals in the bill as they become clearer.  Smart companies in the digital economy…

Saving the great British Pub…

With recent news showing a staggering 100 pubs closing every month in Britain, a lot of finger pointing has been in the direction of coffee shops and the increasing number of consumers choosing to go teetotal but what we really should be focusing on is; how these pubs can be saved? Continue reading as I…

Important Information about GDPR

Important Information about GDPR The General Data Protection Regulation (GDPR) is a new regulation which is intended to strengthen and unify data protection law within the European Union.  It will come into force on the 25th May 2018 when the UK is likely to still be within the EU and will adopt the legislation. It is…