Can a Facebook Like really be worth £1,000?

If you think that the 100 Facebook friends your personal profile has could be worth £100,000 then think again! But in the world of Facebook for business things are a bit different. According to a recent survey by marketing company Syncapse the value of Facebook ‘Fans’ or ‘Likes’ has risen 30% since 2010, but the…

Study Shows Facebook Likes Could Be Worth Millions

A new study confirms online sales are enhanced by social recommendations. When online retailers display customer recommendations next to their product descriptions, it can significantly increase the sales of these. This is the conclusion reached following a study undertaken by academics at Johannes Gutenberg University Mainz (JGU) and the Technische Universität (TU) Darmstadt. In the…