Eagle Eye Solutions, a leading SaaS technology company, transforming marketing by creating digital connections that enable personalised performance marketing in real time, has partnered with Wireless Social, a leading social guest Wi-Fi hotspot provider to the Hospitality industry, to deliver a pre-integrated solution to their joint Food & Beverage customers.
Wireless Social provides its innovative guest Wi-Fi hotspot, guest engagement solutions and visitor analytics to a number of leading UK Hospitality brands and is working with Eagle Eye to offer a joint customer proposition by integrating its Wi-Fi data and guest insights with the Eagle Eye AIR platform.
The integration between the two parties means that Wireless Social customers will for the first time be able to use its targeted guest engagement capabilities to deliver relevant promotions to customers that are redeemable immediately at the point of sale. Delivered using the operator’s CRM system, Wireless Social’s guest Wi-Fi and Eagle Eye’s AIR platform, which manages unique coupon code issuance through to redemption, the proposition enables the timely delivery of digital coupons, gift vouchers and loyalty cards to consumers to increase sales and footfall and boost customer insight across their outlets. The reporting capability of Wireless Social also gives operators full visibility of campaign effectiveness by tracking the number of additional repeat visits generated over time as a result.
Tim Mason, CEO of Eagle Eye, said: ‘This agreement with Wireless Social represents an exciting new opportunity to expand our footprint into the UK Hospitality market. Wireless Social’s innovative, social media-powered guest Wi-Fi and engagement solutions provide a compelling advantage that will enable our clients to deliver more personalised and timely offers and promotions based on their customer’s individual preferences.’
Julian Ross, CEO of Wireless Social, said: ‘We are delighted to implement this partnership, which will enable us to deliver competitive advantage to our joint Hospitality customers. Our connection to the Eagle Eye AIR platform makes it possible to deliver vouchers in real time to target audiences, while we can also track promotional effectiveness over time to make sure it adds long-term value. This allows us to offer our customers an extended proposition that enables them to truly understand their customers, drive sales and footfall and increase customer loyalty.’