Important Information about GDPR
The General Data Protection Regulation (GDPR) is a new regulation which is intended to strengthen and unify data protection law within the European Union. It will come into force on the 25th May 2018 when the UK is likely to still be within the EU and will adopt the legislation.
It is designed to provide a common legal framework for data protection law and to protect the data assets and privacy of individuals.
The GDPR seeks to ensure that data collection across the EU is consistent in its collation and usage and that you should only collate data because of providing a service that the person wants and has agreed to and you use it for its intended purpose.
What does this mean?
Your terms & conditions for your WiFi service, needs to be very clear on what data you are collecting, the reasons why, your intended usage of such data and the ability for the public to opt-in for any marketing, as well as providing them clear instructions on how they can opt-out at any time.
We have highlighted some points of compliance
- GDPR sets a high standard for consent
- Doing consent well should put individuals in control, build customer trust and engagement and enhance your reputation.
- Consent requires a positive opt-in.
Many companies are not prepared for the rigorous legislation but we are and will keep you updated as we move towards May 2018.