Award-winning restaurant and bar operator, The New World Trading Company (NWTC) has appointed Wireless Social to measure its brand impact through the installation of, industry-leading platform, Presence Analytics across its growing multiple brand estate of 25 sites.
The five-year agreement will see NWTC use Presence Analytics to monitor customer footfall, visit frequency and dwell time, to analyse the success of brand campaigns and deliver maximum results from its 2019 marketing strategy.
Presence Analytics uses the venue’s Wi-Fi to collect an accurate source of customer data, including detailed information on who is entering a venue at any given time, the date of a first visit through to their last – including dates, times and frequency. This data is proving invaluable to operators, helping them to build a complete picture of customers’ habits, behaviours and characteristics in response to brand activity to inform ongoing strategic and marketing activity.
Chris Hill, CEO of The New World Trading Company commented: “With ambitious plans for the company moving ahead, it’s pivotal for us to invest in a platform that provides us with a comprehensive understanding of our guests. Wireless Social and Presence Analytics open up so many opportunities for New World to inform our future plans from both a marketing and operational perspective.”
Julian Ross, managing director, Wireless Social, commented: “We are delighted to be working with The New World Trading Company in order to help them track the success of their brand activity. Not only will they now be able to see whether campaigns have driven additional footfall into specific venues, they will also be able to use the invaluable insight to fully understand the needs of their customers and connect on a personal level. We look forward to seeing what the next five years holds for The New World Trading Company.”