PROJECT HIGHLIGHTS

Increase Social Reach

Social Wi-Fi now provides Bierkeller with over one third of all their Facebook Likes.

Customer data collection

Over 1500 customers login to the Wi-Fi per month providing a valuable source of GDPR compliant data collection.

Customer Engagement

Beerkeller are able to easily segment the customer data based on age, gender, and visit frequency to send targeted marketing messages.

PROJECT DETAILS

Bierkeller venues provide an ‘Authentic Bavarian’ drinking and eating experience in a variety of locations across the north of England, including Leeds, Manchester and Liverpool. Each venue has Bavarian furniture, German beers and a Bavarian style menu. At weekends the Bierkeller party theme is further enhanced with Oompah bands and DJ’s.

Social Wi-Fi from Wireless Social was first tried out at the Manchester Bierkeller in August 2013 and was an instant hit with its customers. Hundreds of customers logged on within weeks of go-live. As a result, the service was then put into Bierkellers in Liverpool and Southport with similar success.

  • The positive impact of their Wi-Fi has been extraordinary with well over 1,500 customers per month logging on across the three sites. Social Wi-Fi now provides Bierkeller with over one third of all their Facebook Likes, with over 6,000 ‘Likes’ generated from the three venues in its first 12 months.
  • Each Bierkeller venue has its own Facebook page and this is an important part of their marketing. So the impact of gaining one third more ‘Likes’, and the messaging and social marketing opportunities this represents is not lost on the Burning Night Group, owners of the Bierkeller brand.
  • Such has been the success of their first year with Wireless Social the Bierkeller has upgraded the routers installed for the initial trial to enable more people to log on to their Wi-Fi and for users to receive a better browsing experience at peak times.