PROJECT HIGHLIGHTS

Demographic data collection

Wireless Social system providing 2,500 lines of customer data

Facebook likes

Over 550 Facebook Likes gained for the hotel

Twitter Followers

100 new Twitter followers quickly generated

Customer Engagement

Hotel managers can now communicate with more people who visit, not just the person making the booking

SOME DETAILS

The Coniston Hotel is an independent family owned hotel set in 1400 acres of beautiful Yorkshire Dales countryside, located between the market towns of Skipton and Settle.

This large hotel has 71 bedrooms and hosts a wide range of activities and events, ranging from business meetings and weddings to clay pigeon shooting and Land Rover Experiences.

Being able to re-connect with more of their customers was a key factor behind Marketing Manager Gill Venning’s decision to invest in Wireless Social.

Social Wi-Fi Benefits

The Coniston Hotel’s stunning rural location is a big selling point for the hotel, but it also limits their ability to access as much bandwidth as they would like. This was seen as a potential hurdle which would limit their ability to collect data and gain Likes.

However, in the first twelve months of operation, these doubts have been banished by the Wireless Social system providing 2,500 lines of customer data, over 550 Facebook Likes and 100 new Twitter followers.

The wide range of activities and events at the hotel make the ability to communicate with a wider range of customers highly valuable. What’s more, they can now communicate with more people who stay, not just the person making the booking (so including wedding guests, event attendees, and visitors to the restaurant). The marketing portal provides them with the ideal tool for this job and has been used to promote events and offers.

“Right from the start I have been most impressed by the service provided by Wireless Social. They have excellent technical skills and a wonderful account manager who deals with any enquiries I make in an exceptionally friendly and professional way.”

Gill Venning, The Coniston Hotel