Award-winning hotel and hospitality group Signature Living has appointed Wireless Social to help them improve, target and personalise communications to their guests.
The Wireless Social solution will enable Signature Living to send relevant and meaningful communications to hotel and apartment guests with a view to generating repeat bookings, potentially cutting out an average commission fee of 18% from travel sites.
The introduction of the Wireless Social solution across the Signature Living portfolio will collect accurate customer data at WiFi log-in stage, capturing an unbeatable social profile of customers. It is designed to be used to tailor communications and drive both direct bookings and positive TripAdvisor reviews, as well as enabling targeted Facebook advertising.
Lawrence Kenwright, co-owner of Signature Living, said: “We chose Wireless Social to give guests the best overall experience. We want to really get to know our customers and through Wireless Social’s platform, we now have the opportunity not only to find out more about our customers, but to personalise our communication to them, helping build relationships and encourage repeat business.”
Julian Ross, managing director of Wireless Social, added: “We’re delighted to have Signature Living on board as a Wireless Social partner to improve their guest engagement. Wireless Social is committed to helping the hotel sector tailor communications and enhance every guest experience. This is evident through our current hotel renewal rate of 77%.”
Wireless Social is a simple yet powerful marketing tool which seamlessly integrates with existing Wi-Fi networks and enables you to engage with your visitors via bespoke marketing campaigns using emails, SMS and coupons. It’s perfect for a range of hospitality venues from hotels and event spaces to pubs and bars.