Social media has seen a huge boom in recent years, in fact it’s strange to think that Facebook, the platform we all know, love and that probably knows more about us than we could ever imagine has been part of our lives for almost fifteen years now.
Social media is a powerful tool and when harnessed in the right way, can open a company up to a whole new world of possibilities and information.
So just how powerful is social media? Here’s three things you may not know:
There’s the potential to reach more people than the population of China
So, your bar or restaurant looks great, you’ve got a mouthwatering menu, a killer lineup of cocktails and a handful of cheerful regulars. What you’re missing is the direct engagement – whether it’s with existing or potential customers.
In 2019, it is estimated that there will be around 2.77 billion social media users and Facebook alone currently has more than 1.8 billion active monthly users – that’s more than the population of China. Imagine how many more people your business could potentially reach by harnessing these platforms, which are essentially free!
Social media allows you to keep connected with your customers before they enter or once they’ve left. Communicate with them by letting them post reviews or use the platforms to showcase offers, encouraging footfall. In addition, social media allows you to build a rapport with your customers by being open and honest, as well as showcasing your personality.
Social media takes up a third of people’s time online
With the surge in popularity of smartphones, consumers are now spending an average of 2 hours 15 minutes on social networks according to GlobalWebIndex.
This means you are more likely to connect with your customers through a social media site than many other forms of online activity. Use this to your advantage by advertising online and engaging with both potential and existing customers. Geomaps can now ensure you are also targeting directly to those in your area, whilst platforms such as Facebook Ads Integration allows you to communicating with those already interested in your business.
Consumers have regained more control over the content they see
With the likes of GDPR, comes many similar platforms that now allow customers to be more critical on the types of content they are seeing – even with social media. Facebook recently rolled out its new ad-targeting programme, which has given users more control when it comes to the posts they see across their news feed. If a consumer marks your post as spam, the less likely you are to see cut through, as the more a page is hid lden, the less Facebook will show a page’s content to future users. The key to combatting this is to ensure the content you produce is relevant to your customers. Use social media to find out their likes and dislikes and draft content that appeals to their interests.
For many millennials, social media hasn’t been the disruptor in their lives, it has kept them connected and educated on their favourite brands. Ensuring you are using social media effectively is key to marketing success in the modern world.
Learn more about Social Wi-Fi and our social remarketing tools.