Wireless Social Blog: The Benefits of Linking Guest Data to Social Platforms
When it comes to social media, many businesses aren’t aware of its full potential and how, behind the scenes, it can play a much larger role in a company’s marketing plan than first thought.
Following successful integrations with Facebook, Google Adwords, and TripAdvisor, Wireless Social can now offer its venues the opportunity to link their customer data directly to the platforms in order to improve their digital marketing.
So, what is it that integration platforms from companies such as Facebook, TripAdvisor and Google do?
Using the data collected from Wireless Social, venues are now able to build custom audiences across Facebook, making it easy to reconnect with existing customers, or those who have already shown interest in their business.
Facebook then compares the data against its existing list of users in order to find similar matches (you could call it the Tinder of brand marketing). The matches are then added to a customer audience tab giving the venues a bank of segmented contacts ready for personalised marketing.
Similarly to Facebook, Google Audience Targeting allows venues to automatically enter their customer data to the site collected through the Wireless Social Platform, in order to market to those already associated with their proposition.
In addition to the integrations with Facebook and Google, we have created an automated process in partnership with TripAdvisor, to encourage customers to leave reviews after 72 hours of visiting the venue, discouraging negative feedback. Through the Wireless Social login platform, TripAdvisor collects the visitor data and then sends an automatic review email once the 72 hours have past, helping to boost ratings and reviews on the site.
So, how can these platforms benefit hospitality operators?
Through using these platform integrations, venues can not only ensure that those they are targeting are interested in their offering, they can actually segment the data into specific groups – whether it’s based on gender, age or interest – to then personalise their marketing messages to suit the audience it’s going to.
Higher engagement levels
By personalising the marketing messages, venues are more likely to see an increase in their engagement rates, as customers/potential customers will find the ads relevant to them and therefore, are more likely pay attention to them moving forward.
Loyalty and repeat custom
Using the data collected from existing customers, venues are able to remarket to those who have visited their premises with bounce back offers, or deals to encourage repeat visits. Using this technique to communicate with existing/warm leads will help to encourage loyalty amongst customers and continue to drive footfall into the venues.
For more detail on how our partnerships can benefit your business, you can get in touch with us on: 0800 561 0012.