Wireless Social signs agreements with TGI Friday’s and Patisserie Valerie to decipher customer data:
Wi-Fi solutions provider Wireless Social has signed agreements with TGI Friday’s, Itsu, Patisserie Valerie, Paul UK, The Rum Kitchen and Texas Roadhouse to decipher customer data. Four of the companies have signed for a minimum of three years. Wireless Social now has more than five million active users, allowing operators to better understand their customers’ likes and interests through data collected during Wi-Fi log-in. The company has also launched an email marketing solution – Fully Managed Service – that it said has helped existing operators increase footfall in their venues by 32%. Wireless Social managing director Julian Ross said: “We are delighted to have added six brilliant brands to our client base and look forward to working with them closely over the coming months.” Specialising in hospitality and leisure, Wireless Social provides consented customer insight collected from social media platforms.
Article first appeared in the ‘Propel Tuesday News Briefing’, 13-03-2018